Eventbrite consumer app
My first year and project at Eventbrite was helping to rethink and redesign the consumer app experiences on Android and iOS.
Working from a solid foundation
While the existing apps had good reviews and a large user base, it had not been updated for quite some time. As a result, it’s design grew outdated both in terms of aesthetic and how we wanted to reach our audience.
destination
Thanks to defined persona’s and user testing, we iterated until we reached an end result that wonderfully captured part of Eventbrite’s personality while at the same time addressing issues and wants from the people who use the app. It was very important to us to maintain what was working and improve upon what users disliked about the previous app.
Spotlight : Home Feed
The home feed was one of the area’s that I focused heavily on. The previous app had a feed that showed events nearby but we knew we could do better, especially when it came to personalizing event recommendations as well as new content and features.
INVITING
At the top of the home feed we wanted to celebrate the city you are in by calling it out in big type and a custom illustration. This is tied together by a shaped splash of color that continues throughout the app.
We also reserved the top of the feed for recommendations we were confident that the user would enjoy. This is conveyed with cards that boast large event images and clear, concise data points.
Coverage
As you progress through the feed, we break up content into carousels based on the users interest. In this case, music but we also found out ( unsurprisingly ) that Free was a big favorite amongst all the users we tested.
It was important for us to never guide a user through an experience with a dead end, so we incorporated a “see more” card at the end of each carousel. This would lead someone to a search based on the carousel category.
options
Some exciting new features we brought to the apps was the ability to surface relevant articles and to follow profiles ( Event organizers for MVP, venues, and artists was the end goal. )
We were fortunate to already have a blog and team of writers, that we eventually folded into the Marketplace team so we could work side by side with them to build out an ideal way to consume their content.
Re-engage
After much back and forth we decided to have a finite home feed, mainly for the purpose of familiarity and trust. It would also ensure that we could deliver great recommendations by focusing on a few areas well instead of many areas poorly.
The bottom of the feed continued with the idea of never guiding a user to a dead end. We wanted to provide useful ways to keep browsing or offer a way to improve the quality of what they were seeing.
Spotlight : Search
Search was an area of the app that greatly interested me. I had liked the fact that the old app was utilitarian and straightforward in its approach yet knew there was so much more that could be done to make it better. For one, using the initial search screen as a vehicle to highlight things that might not feel as natural on the home feed. It was ripe for exploration.
Personality
As time went on we started to find our groove as a team, and so did the esthetic of the app. It had gone from feeling dated and neglected to sleek and modern. The only downside to these changes was how minimal and sterile it was starting to feel. It needed something warm and human.
With the help of one of our amazing illustrators in Mendoza, we came up with ideas of how we could make the search screen feel like Eventbrite was that lively friend who could drag you out on a school night.
Seamlessness
I was passionate about the search experience feeling like one screen until you actually submitted your search. In keeping with the home feed, we had a big yet inviting type at the top of the view which would expand the wave to be a full-screen gradient.
results
Search results were designed with honesty and simplicity in mind. At this point in the experience, personality should take a backseat.
The initial search screen has a mad-lib style mechanism of building a query ( when, where & what ) and this is something we wanted to reflect in the filters so users could get to the same point even after entering a specific string like “Music Festivals”
It was ideal to have smaller cards that stacked well and looked as visually appealing as the large card variant on the home page. With space at a premium, it was tricky to negotiate which data point would go where and why.
Refining
When the search result is refined, in this case by selecting the quick filter “This weekend” the page would predictably then only show events this weekend. The quick filters would then remove any other instance of “Where” and show you tags that were associated with “What”
Cards
This is an overview of the cards that I built for the apps. I would often design from a file with a layout similar to this in order to have a birds eye view of the whole family. It was vital to see how one change to one card could ripple and disrupt the balance and expectation of others.
Iconography
A collection of icons that I worked on for various iterations of cards and features that didnt make it into the app.